Tuesday, October 16, 2012

The Mature Market: Why Baby Boomers Are Good for Business


BABY BOOMERS


Making Business Boom


In 2012 the oldest baby boomers are turning 67, the youngest by some definitions 48. 

If we think back to the fitness boom and the real birth of the personal training industry in the 1980s and 1990s, it was fueled by boomers in their then 30s and 40s.

The fitness industry has continued to stay focused on youth, while the mature market that first created demand for it, is now often an afterthought.

So why is the segment of the marketplace that has the greatest need for personal training, and has the most financial resources often overlooked entirely by the fitness industry?  And what should one do to tap into this ever growing untapped market?


Fitness Education Institute - KBC Level 1 Exams


KBC Level 1 Exams  

Enjoy this short video from a  recent KBC Level 1 Exam held recently  in NY.

It's a great "reminder clip about how learning is more than rote memorization.  Not to diminish the value of memorization, and text based learning.  (They are foundational "must-haves"after all!!)




Monday, September 24, 2012

FEI MOVES-ME: Monday Movies with Muscle



LIFE IS TOUGH  YOU'RE TOUGHER


Film isn't all fluff. What we learn at the movies can transform our spirit or light a clear path to a winning fight.  Sometimes to do the extraordinary, we need to first see the extraordinary.  Other times, simply say the destination.

Sunday, September 9, 2012

FEI: FITNESS PRO NEWS

Posted by FEI EDITORIAL 



SPOTLIGHT: Childhood Obesity
    • Most childhood-obesity programs target parents, review finds
      An analysis in Obesity Reviews revealed that most family- and home-based childhood-obesity programs targeted parents as primary agents of lifestyle change and focused educational efforts on them. Researchers said that although several studies showed the efficacy of such approaches in preventing childhood obesity, recruiting parents can be challenging and alternative options such as online learning should be considered. DoctorsLounge.com/HealthDay News

    • Subset of Obese Are More Fit
      Longitudinal Study director Steven Blair shares findings of research which included more than 43K participants from 1979 to 2003.  Findings revealed that among the clinically obese there is a subset of people who are metabolically healthy and fit and have no greater risk of heart disease or cancer, researchers in Spain say.  The study, published in the European Heart Journal, said this group of people didn't suffer from conditions such as insulin resistance, diabetes and high cholesterol or blood pressure -- defined as metabolic syndrome -- and had a higher level of fitness, as measured by how well the heart and lungs perform, than other obese people. UPI.COM

    • Junk Food Not Responisble For Weight Gain 

      An analysis in Obesity Reviews revealed that most family- and home-based childhood-obesity programs targeted parents as primary agents of lifestyle change and focused educational efforts on them. Researchers said that although several studies showed the efficacy of such approaches in preventing childhood obesity, recruiting parents can be challenging and alternative options such as online learning should be considered.  
      DoctorsLounge.com/HealthDay News
VIDEO: TOOLS FOR TEACHERS

Calculate your Body Mass Index (BMI) - Explania

 

RELATED LINK: Childhood Obesity Facts

Friday, August 17, 2012

[VIDEO] Fitness Film Friday

A League of Their Own 
(1992), Madonna
FITNESS & FILMS
Fit films inspire fitness fans and pros in more ways than one.  

It's easy to see why we love films of an athletic nature.  Rocky made us cheer. We will always recall Remember the Titans (how could ever forget?) Another movie etched as deeply in our memories, A League of Their Own, made us pause when Madonna went all the way...around all the bases. (Yes, actual bases, not the naughty kind!)   

Celebrating the same spirit, we've selected a few favorite mini-movie marvels. If you're a fit pro or a fit fan, you'll fall in love with these fit-films, starting with PUSH PULL.  (Sigh)  >    TWEET THIS



PUSH PULL: LANDIS VS LANDIS
Tapping into the battle of human vs. machine, this video shows the intensity of the road and the power of the body to win. NOTE: It's a slow starter, but explodes at 0:32. >    TWEET THIS

ABOUT:  PUSH PULL (via VIMEO), Landis Fields


MOVIE MOMS: MOMMY-VATION 
Fit-Mom Fitness: baby bodies be damned as these fit female heros work-it-out!  Here's why professionals need to understand niche demographics, and the power behind groups possessing jam packed at-home time and discretionary income.  Also, the power of family and the role of Mom on keeping families happy and healthy.  >    TWEET THIS





ALWAYS READY: WOUNDED WARRIORS
Homefront Heroes at The Military Sports Camp Exercising right is a right, and thanks to these heroes, it's a right we can all freely exercise. Check out these wounded warriors who share spirit that wins over all who watch.  >    TWEET THIS


Support Wounded Warriors Today: Homefront Heroes, Wounded Warrior Project.


READERS SHARE

DO YOU USE MEDIA FOR TRAINING CLIENTS?    (share in the comments below)



Saturday, June 30, 2012

[FIT-PIC] ECLIPSE 2012 PHOTOS







MENTORS MATTER: ESPECIALLY IN PERSONAL TRAINING


I recently had a conversation with a young Personal Trainer who was clearly filled with passion and enthusiasm for his new career.


Having been there, I saw immediately the pitfall he was heading towards. 

Excitement is noble and helps a Fitness professional remain committed to those we serve. But when it is racked by inexperience , and not tempered through guidance... there's little chance of avoiding common mistakes.

Here's how to offer a hand to young trainers...without the hand holding.

Applied Plyometrics: Insights From Below the Iceberg's Tip



Applied plyometrics 

SHAWN MYSKA, CSCS*D, SPS,  Co-Founder and Athletic Director for Explosive 
Edge Athletics tells us how to reach high when "there's no limit but the sky."
*Coaches, trainers, and athletes have always sought out methods to increase explosive power, rate of force development, and reactive ability.  
Every practitioner has heard the promises of plyometric training to provide the link between strength in the weight room and speed on the field. 

In fact, the use of plyometrics has run rampant through American weight rooms since its introduction into the United States by Wilt in the mid 1970’s (3).    

Although plyometrics has been around for decades, many coaches and trainers still remain misinformed on how to properly incorporate plyometrics into their athlete and client training plans.

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