Making Business Boom
In 2012 the oldest baby boomers are turning 67, the youngest by some definitions 48.
If we think back to the fitness boom and the real birth of the personal training industry in the 1980s and 1990s, it was fueled by boomers in their then 30s and 40s.
The fitness industry has continued to stay focused on youth, while the mature market that first created demand for it, is now often an afterthought.
So why is the segment of the marketplace that has the greatest need for personal training, and has the most financial resources often overlooked entirely by the fitness industry? And what should one do to tap into this ever growing untapped market?